Tightly organized and prioritized analytics schema aligns cross-functional teams and drives organizational performance.

The fastest way to build a full-stack app on the web, Glitch is a collaborative programming environment that lives in your browser and deploys code as you type.  And better yet, it’s supported by a friendly, creative community who are eager to collaborate.  Glitch offers simple, powerful, free tools to create and use millions of apps.

Fueled by significant growth and platform success, Glitch felt it was time to redo their Segment implementation.  While data was being captured around areas like active monthly users the information didn’t directly align against the business questions they were now facing.  Glitch wanted to build a new analytics schema that not only supported business questions today, but that could grow with them to answer new questions as they arose over time.

Glitch reached out to Mammoth Growth to collaborate on building a new analytics schema as well as consult on aligning data captured against the key business questions that needed to be answered.

“We were really good at implementing Segment events, but we weren’t giving any context around the events themselves,” explains Ezra Mechaber, Growth Lead.  “Mammoth helped us think through simplifying each event we were sending, while making sure it had all the context and depth we needed for later analysis.”

Mammoth Growth led the Glitch team through a series of exercises to drill into each of their key performance indicators and ongoing business questions.  This enabled the teams to dial in a tightly defined analytics schema that connected data directly to specific outcomes that supported key performance reports.  Next Mammoth helped Glitch to stack rank the 50+ events that were identified for the schema.  

“Although there are over 50 events we’d like to track, prioritizing our schema has prevented us from overwhelming our team with data,” shares Mechaber.  “Instead we’ve been able to deliver meaningful reports that have helped us clearly identify what about Glitch is working for users, and what features that need another look.”

With a new Segment stack and more tightly defined analytics schema in place, the Glitch team has seen better organizational adoption of key performance metrics and reporting.  Data reporting is trusted now.  And as a result the leadership team receives smarter, in-depth questions from across their organization that together continue to fuel business growth.