Common Customer Challenges
Understanding the true value of converting one-time customers to subscribers.
Creating a single view of multi-channel sales (DTC, Amazon, B2B, Wholesale, Brick & Morter).
Unifying inventory reporting to power supply chain forecasts.
Being able to see the customer lifecycle / customer segmentation over time in order to drive marketing automation.
Identifying subscribers at-risk for churn due to ‘pausing’ or failed payment to power CX & outreach.
Identifying value over the full life of customers accounting for cost of acquisition, factoring in payback time and full costs of fulfillment.
Tracking LTV and accounting for returned purchases.
Being able to send personalized emails (or multi-channel) at the right time with accurate data.
Demonstrating and measuring the value of ongoing engagement efforts.