Our team has developed a step-by-step process that will help you understand the real impact of your lifecycle marketing plans. Now you’ll be able to harness accurate customer data to send the right messaging at the right time.
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High growth companies recognize countless opportunities to communicate with their customers, to keep them coming back again and again. This is the essence of lifecycle marketing: to deliver the right message to the right users at the right time through email, SMS, and different types of in-app notifications. Lifecycle marketing processes and tools give you a way to strengthen your engagement with all of your customers at scale.
All effective lifecycle marketing strategies share three main elements: data integrity, audience insights, and automation. The only way you can be sure you’re sending the “right” messaging, is if you can trust the data from throughout your tech stack. Once you trust your data, only then you can segment your audience into specific personas for targeted personalization. And from there, careful automation will ensure your messages are timely and relevant.
Detailed audit of tools and processes throughout your tech stack, to ensure data integrity
Prioritize lifecycle marketing gaps that could deliver major results with improvements
Nurture and grow your audience with more targeted messaging
Easily see what’s working and what’s not with transparent A/B testing
Flexible infrastructure to accommodate new data sources
Since 2015, more than 850 companies have partnered with us to surpass their marketing, product, and business intelligence goals. If you are looking for ways to transform your customer data into new revenue streams,
we are your Growth Team as a Service.
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