Together, we can help you increase conversions mapping your ad spend to every touchpoint in the customer journey. At the same time, we’ll build the right marketing attribution model for your audience, whether you’re B2B or direct-to-consumer.
We understand that measuring the impact of your marketing campaigns is no small feat. That's where our expertise comes in.
Imagine having a detailed map of every step a person took on their journey to becoming your customer. What could you do with that information? The possibilities are endless:
Marketing attribution is the key that unlocks these possibilities. It's how growth marketers, demand generation experts, and supporting teams justify their paid advertising programs. With marketing attribution, you can fine-tune your channel performance, ensuring that every dollar spent brings in more customers at a lower cost.
Find out where your customers came from (channels).
Determine how much you spent to attract customers from each channel.
Track how much revenue those customers generated.
Pinpoint when you broke even on that spend.
Calculate how much profit you made on your advertising efforts (ROAS).
There is no one-size-fits-all "best" marketing attribution model. Whether it’s deterministic, probabilistic, or some kind of media mix modeling, what matters most is having accurate, consistent, and fully auditable data to drive your decision-making process. We can help you build the right model based on your unique goals and business type.
Since 2015, more than 850 companies have partnered with us to surpass their marketing, product, and business intelligence goals. If you are looking for ways to transform your customer data into new revenue streams,
we are your Growth Team as a Service.
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