Product Led Growth
Optimizing your funnel is essential to success. You need to understand where users come from, which users are most likely to convert to paid, the features or journeys which drive activation, which users should be diverted to sales and how to maximize renewal rates.
Few tools are truly built for Product Led Growth companies - most are either designed for sales teams or B2C. Many PLG companies end up with data silos, leading to fragmented customer journeys. True optimization requires you to unify data across product, sales and marketing. To combine granular interaction data with opportunity, firmographic & demographic data.
Product Led Growth
Optimizing your funnel is essential to success. You need to understand where users come from, which users are most likely to convert to paid, the features or journeys which drive activation, which users should be diverted to sales and how to maximize renewal rates.
Few tools are truly built for Product Led Growth companies - most are either designed for sales teams or B2C. Many PLG companies end up with data silos, leading to fragmented customer journeys. True optimization requires you to unify data across product, sales and marketing. To combine granular interaction data with opportunity, firmographic & demographic data.
Enterprise Sales & Demand Generation
Enterprise sales funnels are long and complex. To drive efficient growth you need to know which campaigns are driving the most valuable leads, which leads to pass to sales and how much of your pipeline will turn into revenue. And you need to know it all today, not in 6 months when the lead converts.
Many companies rely on patchy Salesforce data, untested lead scoring and last touch attribution. To truly succeed you need solid data foundations - that means tracking every marketing interaction, enriching those interactions with firmographic & demographic data and then accurately forecasting lead value.
Enterprise Sales & Demand Generation
Enterprise sales funnels are long and complex. To drive efficient growth you need to know which campaigns are driving the most valuable leads, which leads to pass to sales and how much of your pipeline will turn into revenue. And you need to know it all today, not in 6 months when the lead converts.
Many companies rely on patchy Salesforce data, untested lead scoring and last touch attribution. To truly succeed you need solid data foundations - that means tracking every marketing interaction, enriching those interactions with firmographic & demographic data and then accurately forecasting lead value.
