Shipt simplifies the lives of its user through seamless user friendly technology that automates the process of buying fresh groceries and having them delivered. Shipt was acquired by Target in 2018 and serves more than 150 cities.

Big Challenge

Integrate multiple disparate technologies to provide a unified data layer to power mobile attribution reporting, marketing affiliate programs and email automation.


Mammoth audited the existing data layer, defined change requirements, and supported the (re)implementation of,, Impact Radius, Amplitude and Responsys.

Key Results

  • Established a unifying event data layer with clear definitions powers all martech tools including conversion and revenue tracking events
  • Provided strategic research and design for a new affiliate marketing program which is now the most cost efficient channel of new users and subscribers
  • Defined requirements, setup and tested integrations with, Tune, Impact Radius and Responsys.