Heroku is a cloud platform that let’s companies seamlessly build, deliver, monitor and scale apps on a fully managed platform without the headaches, time and complexity of traditional hosting services.

Big Challenge

Modernize marketing technologies and tools to expedite experimentation, automation and full user journey reporting.

Solution

Mammoth growth worked with Heroku to understand key pain points in the existing tech-stack to develop a solution including education and change management to overhaul how team approach marketing automation and reporting.

Key Results

  • Gathered requirements including auditing the setup, data quality and usage of existing martech solutions already inplace
  • Provided education and demonstration of modern event driven analytics and marketing automation infrastructure
  • Developed a recommended solution to augmented and address key requirements through re-implementation and better data management
  • Supported organization decision making through needs analysis and requirements to help the business decide the best course of action