Built a custom attribution model that unifies cross platform user-level attribution reports used for LTV, market and marketing reporting.
Designed, implemented and rolled out an affiliate marketing program to generate new leads at a fraction of the cost vs other paid channels.
Supported the design and tools selection for a transition from legacy martech tools to a faster modern martech suite that powers better user tracking and retention.
Designed and built a new automated data warehouse reporting system including ETLs and real time dashboards used daily to manage business growth.
Designed and implemented a custom multi-touch cross platform account-level attribution reporting model for marketing and ops teams.
Conducted a data audit to fix flaws in a lead scoring program, standardized UTM and marketing tracking then developed marketing and sales reports to track quarterly performance.
Audited existing marketing reporting suite, validated data quality, completed last touch marketing attribution reporting and behavior analysis about user demographics and feedback.
Developed 12 real time dashboards with 150+ metrics supporting operations, marketing and product functions, completed user behavioral retention analysis and AB test experiments.
Developed an LTV model used to analyze marketing spend by channel and campaign to track CAC and ROAS for newly acquiring users.
Defined key business metrics and designed a new analytics data model to report and optimize company performance through a suite of real time BI dashboards.
Specified a new data analytics schema for a v2 product, design the cutover plan and analyzed the v2 performance through realtime comparative reports.
Designed and built a data warehouse, ETLs and BI dashboard to analyze top of funnel conversion, (CRO) optimization including CAC analysis by channel.
Validated data quality of an event based tracking model, used event data to conduct a data science research project into key user behaviors that predict trial conversions.
Designed an event based analytics martech stack, built a full suite of email automations driving in faster conversions and a BI dashboards of complex business metrics.
Overhauled paid marketing spend/CAC reports used to plan strategy for monthly market based growth goals and completed seasonal and change over time analysis.
Our clients have great things to say about our mutual success!
Mammoth Growth has been a true partner in helping us build a strong marketing foundation at that focuses on making decisions based on data driven results.
Elyssa SteinerCantaloupe Systems
I’m confident we never would have achieved the comprehensive data infrastructure and reporting environment we have now without Mammoth Growth.
Dave FerrickSports Insights
The team provided us the expertise, guidance and organization we needed to accurately track metrics within our new marketing tools and be prepared.
Mammoth Growth helps clients ask the right business questions, select and instrument the right tools, verify their data integrity, manage their reporting infrastructure and provides recommendations and insights that achieve measurable results.