Integrated multiple disparate technologies to provide a unified data layer to power mobile attribution reporting, marketing affiliate programs and email automation.  

Mammoth audited the existing Segment.com data layer, defined change requirements, and supported the (re)implementation of Segment.com Branch.io, Tune.com, Impact Radius, Amplitude and Responsys.

Established a unifying event data layer with clear definitions powers all martech tools including conversion and revenue tracking events

Defined requirements, setup and tested integrations with Segment.com, Tune, Impact Radius and Responsys.

Provided strategic research and design for a new affiliate marketing program which is now the most cost efficient channel of new users and subscribers

Mammoth Growth helped us craft an affiliate marketing program that now generates leads at a fraction of the cost of our other channels. - Harley Butler, CMO