Case Study: Quimbee


Overview

Quimbee, a SaaS subscription company, is the most widely used Law School Study Aid platform. Using Quimbee as a student means joining 65,000 other law students to achieve academic success in law school through access to expert-written case briefs, engaging video lessons, practice exams with model answers, and a massive bank of practice questions. Quimbee sells their service as a subscription with multipole periods and prices, and also has individual product sales that both subscribers and non subscribers can purchase.

Big Challenge

Quimbee’s existing tools instrumentation created numerous reporting challenges preventing accurate metrics across their business. Additionally, they were not able to perform cohort reporting, segmentation or any behavior based marketing automation / follow-up mechanisms.

Solution

We set out on an aggressive audit process to discover where their existing systems were breaking down. At the root was a flawed analytics integration where data was not being captured or transformed properly. We then defined a ground-up analytics schema and supported the implementation effort through QA and launch. Post launch analysis yielded significant findings driving new subscription structures to drive retention and growth.

Key Results

  • Ran a series of test promotions to drive new gains in add-on sales resulting in the highest single sales day in company history
  • Developed subscription incentives that addressed seasonal deactivation rates resulting in higher LTV of installed user base
  • Redefined CAC for the organization and after analyzing program performance reallocated marketing budget to the highest performing campaigns
  • Analysed user behavior in the app resulting in numerous UI/UX changes to increase user engagement
  • Client Testimonial

    "SaaS Management is like having a data scientist on staff, except at a fraction of the cost."

    - Matt Sellers, CEO Quimbee

    San Francisco - Boston - Portland

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