Case Study: Mast Mobile


Overview

Mast Mobile provides modern business customers with the ability to seamlessly aggregate multiple phone numbers (business and personal) to a single mobile phone all through the native dialer.

Big Challenge

As Mast was approaching the launch of their v1 product, they wanted to make sure they had the systems they needed to benchmark data for both their marketing initiatives as well as the usage of their product features.

Solution

We helped Mast design and implement their marketing infrastructure to utilize Unbounce and Optimizely for testing and refining their core marketing messages. We designed and run a series of test sprints that allowed us to analyze how each message and variant performed.

Key Results

  • Analyzed data to determine highest performing messages to drive conversions
  • Optimized paid marketing efforts to focus spend on the most effective programs
  • Designed AB test programs & set-up the infrastructure to continuously run tests
  • Client Testimonial

    "Ryan and his team are first class - they have deep experience and they applied it pragmatically based on rapidly understanding our context and goals. They always provided good insights and pushed us to look two steps ahead."

    - David Messenger, Mast Mobile CEO

    San Francisco - Boston - Portland

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